Close Your Eyes to Drug Ads.
Last year the FDA urged pharmaceutical companies to stop using distracting images and music in their TV drug ads following complaints that manufacturers deliberately used misleading techniques to downplay their products' risks while emphasizing potential benefits. The FDA suggested they use highl...
Live or Exist?
I often tell my patients here in the office that as we age we have a very important decision to make. I will ask them what do you want to do when you are 70, 80, 90? Do you want to Live or do you want to Exist? There are a lot of people in the rest home next to us who are doing more of the latter...