Things You Really Need to Know About SEO

Since the beginning of the Internet, the number one challenge we all have faced is how to attract qualified visitors to our websites. Throughout the course of the boom years, one of the most popular solutions was to get massive funding, relatively easy to get in those days, and to "buy" traffic, by various means.

As an iconoclastic new developer, with ambitions of beating the 'big boys' in their game, more time than money or connections to get it, I sought a less capital intensive methodology to achieve the same results. Years of study and excited attention to the relevant forum, to try everything that even seemed to make sense (making many mistakes along the way, and learn much from each), after carefully controlling the results have lead to many highly workable tools in our bag SEO tricks. The outcome of these methods of trial and error, (parts of both) lays the foundation of our SEO services and the basis for the current increase traffic to your website and ours.

The Emerald Coast businessman launched on 1 May 2005 with more areas to optimize power and submission to directories just beginning. With a total monetary investment of less than $ 100.00, and a time investment, would rather not think about, but which approached 300 hours, the site was PR5 classification by Google in it's first update, less than 2 months after our launch.
Studies show that over 90% of all use of online users search engines to find what you are looking for, whether products / services, or just plain old information.

The following twelve points, I hope, summarize a philosophy, approach and methodology to the SEO question which is both healthy and effective, along with giving some helpful insight to the industry itself.

Content.

Effective, professional, optimized Copywriting is the single most important factor in any campaign SEO. The search engine indexes sites based on content that is on every page of the site. With a thorough understanding of language and grammatical conventions combined with intensive research to find and exploit the market focus, one can open a website on the top step of «SERP» (search engine results page) in a systematic manner as well as morale.

Analyze web logs.

Measure everything, at least twice, and then checking again. While I would be the first to say that many of the processes that form the web site optimization is more art than science, one must take a very scientific method to the results of the effort. There are several specialized software which make the job easier but at the bare minimum, one must closely monitor their site visitors and their activities while in the area. No matter how well planned the strategy is largely theoretical until proven by the results, which can only be measured by the logs and a detailed analysis of their contents.

Some things are just plain silly.

You should not submit your site to 50,000 search engines. Companies that offer this service are suspect, at best. 85% of web search results from a search engine, which, if you have a link from an established website, or better yet, a list will come to your site just fine in it's own. As for any supposed benefit that can increase the list to an obscure search engine in Botswana which specializes in safaris to the Kalahari Desert and receives 7 hits per day well off the tally.

SEO is not Pay-per-click.

While nobody would argue the effectiveness of getting increased traffic and sales through well-planned, campaign pay-per-click, the fact remains that exchange rates are generally low and stop when the stops' pay. With a well planned and executed campaign SEO, and the results may take a bit longer continue to produce, and in fact grow, long after the job is done and paid for. Quite often we find that after a thorough optimization of a region, only minor adjustments are needed on an ongoing basis, primarily related to new satisfied and / or new items of sale or service.

12/12/2010 3:59:00 AM

Written by parveenseowork

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