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Weight Management Trends for 2016

From equipment that can help you presumably “burn calories while you sleep” and “exercise pills” designed to exercise for you (not sure how that works) to wacky fad diets, and the more serious bariatric surgeries, weight management trends continue to dominate American lives and the media. With health and fitness being key concerns for consumers, 2016 will continue to be a year of focus on weight management. Packaged Facts estimates that nearly 100 million Americans are on a weight management program. As a supplement business owner looking to meet consumer demand and expectation, here’s a few weight management trends that can be expected in 2016.

Gear Supplement Formulations Towards a More Health Consciousness America

The U.S. Department of Agriculture's Economic Research Service; Changes in Eating Patterns and Diet Quality Among Working-Age Adults, 2005-2010 shows:

More than 50 percent of Americans read Nutrition Facts Panels and are making healthier choices based on these labels.
More people have started eating at home and are enjoying more family meals vs. going out for meals.

Making the shift towards more healthy products trickles down to consumer selection of dietary supplements as well. Trends show that consumers continue to show growing interest and confidence in herbal supplements containing botanical ingredients. A recent report released by HerbalGrams shows a 6.8 percent increase in the sale of herbal supplements last year. Consumers are also looking for premium products and they’re willing to pay a little extra for it. According to SPINS, a market research company based in Schaumburg, Ill., “gluten-free is by far the most pervasive and widespread trend” over the past years growing at 12 percent per annum. According to the same report, superfoods will continue to trend and supplement manufacturers may consider offering their customers superfood supplements derived from organic sources.

The dietary supplement industry has marked consistent growth throughout the last 20 years in spite of several ups and downs. NewHope 360 has this to say, “It’s remarkable that a market so dependent on novelty continues to chalk up such strong growth. This trend really speaks to consumers’ mounting desire to take personal control of their health through smart dietary choices."

Proliferation of Local Gyms and Fitness Clubs

According to the latest IBISWorld report, “Gym memberships have grown rapidly in the past five years as consumers have become increasingly health conscious.” With a rapidly increasing market comes a proliferation of competition particularly at the local level where fitness centers seek to draw in local health enthusiasts. While the demographics of gym-goers used to be concentrated in the age group of 18 to 34, more people in their 50s and above, as well as children and teenagers are flocking to the gym. With an increase in the number of gym goers, there’s likely to be a rise in the number of people seeking well-formulated nutritional supplements to meet their fitness goals. Supplement business owners also have an increased opportunity in 2016 as many fitness centers combine their gym with a nutrition store that offers a variety of supplements that support fitness and health to their members.

Weight Management Supplements Will Continue to be Popular

Weight management ingredients are predicted to exhibit aggressive growth in the coming years. There are several ingredients backed by a volume of research that promote weight management benefits by means of suppressing the appetite, increasing the rate of metabolism and fat burning, or increasing levels of satiety. Ongoing controversies related to weight management supplements should serve as a warning to brand owners—don’t damage your image by selling formulations that have no proven efficacy. Partner with a supplement manufacturer who wants to help you grow your brand. NutraScience Labs can help you with weight management formulations, label and package designs that are cost-efficient, have efficacy and consumer appeal. Here are a few weight management ingredients that are likely to trend in 2016:

Probiotics: Recent evidence from research studies suggest that gut microflora may play an important role in regulating the amount of fat the body stores. Japanese scientists have identified a strain of bacteria called B. breve B-3. In May 2015, Journal of Nutrition Science reported a human clinical trial in which 52 adults participated. Half the group was given the probiotic strain and the other half was given a placebo. After 12 weeks, the participants that took the probiotic strain were seen to have lost more than 2 lbs of body fat mass. With probiotics already popular with consumers for other health benefits such as immune and digestive health support, adding a probiotics supplement to your produce line is likely to draw more customers.¹
Plant-based proteins: Proteins derived from soy and rice are considered to be high-quality and allergy-friendly. While protein derived from vegetarian sources is not new, what is new is the reinvention of these old protein sources. Manufacturers are now putting quality assurances in place so that these protein products now come with non-GMO claims and organic certifications. Enhanced production methods such as fermentation and sprouting are being used to increase protein absorption, contributing to a better quality plant protein.² High protein diets are believed to promote lean muscle mass.
More sports nutrition supplements will be re-purposed for weight management aids. The sports nutrition sector has moved mainstream with health enthusiasts looking for products that can help them stay young and active longer while simultaneously helping them to burn fat and gain muscle. This crossover trend will continue in 2016 with ingredients like creatinine, conjugated linoleic acid, L-arginine, L-carnitine, and other sports nutrition ingredients becoming more main stream.³
Concentrated extract of thylakoids from spinach. A recent study published in the American College of Nutrition shows that study participants who took a certain spinach extract increased satiety over a two-hour period compared to those who took a placebo. It may also reduce cravings for sweets, particularly in women.^4-5
Moringa is another herb to watch out for, derived from the leaves of the horseradish tree. These leaves are high in nutritive value including potassium, calcium, phosphorus, iron, Vitamins A, C and D.. Early preliminary studies conducted on rats show that moringa extracts may exhibit anti-obesity properties but more human studies need to be conducted.⁷

Other popular weight management ingredients such as ECGC from green tea, capsacin and caffeine will continue to be popular. The choice of these ingredients is consistent with the trends that continue to drive the market.

Here’s a chance to fatten up your profits in 2016 by making sure you have the best formulations manufactured within a GMP-certified facility and contains ingredients that match the Supplement Fact label!

Sources:

3/13/2016 8:00:00 AM

Written by Kevin Agrawal

Hi. I am Kevin Agrawal. I work at www.nutrasciencelabs.com. My expertise includes health, nutrition and nutraceuticals as they relate to vitamin & supplement manufacturing. I write educational & informative blogs & articles related to the dietary supplement industry.

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