Aaron Mutter

However, today, the explosion of the internet has brought about a drastic change in the manner in which small and large businesses promote themselves and their wares. In all this, social media has become an important web content marketing strategy.

Social networking needs no introduction. Although we may not have an account with all, most of us are aware of networking platforms such as Facebook, Twitter, MySpace, Google+ and LinkedIn and how they work. Owing to their highly viral nature, these social networking sites have given rise to a new concept called social media syndication. It is a unique and cost-effective business promotion tool.

This article sheds light on the advantages of social media syndication, but first let us understand the basic structure and working of this system.