IAMWELLNESS

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Hi, my name is Brandon and my wife is Annika. My wife and I started our own clothing line dedicated to empowering people to live a healthier life.

Here is our story:
One evening in January we came up with the affirmation I AM WELLNESS. This affirmation is a direct, precise statement about ones vitality. We both instantly felt a sense of empowerment when we said it. These three electric words sparked a change in our life. We both knew it should be shared with everyone.

With three words and nothing more we decided to start a new clothing line. This new line of clothing would be dedicated to empowering the people who wear it as well as the people around them. This clothing line would be targeted toward the healthy, sick, young and old, it is for everyone.

Now, keep in mind that neither of us have a background in the clothing business. So, the research started. In fact, if you could wear out Google, we would have. We spent many late nights learning how the industry works.

One thing we also learned was how hard it is to find quality clothing made in the U.S.A. We decided to make it our mission to keep everything made in the U.S.A. and keep the quality. We were told by many people that we were crazy, as most clothing is made overseas. We just smiled and kept our focus.

This simple, powerful and optimistic statement was released on February 14th 2008 and it struck a cord with people.

Within hours, the first batch of t-shirts had sold out! People purchased shirts for friends, loved ones and of course for themselves, grabbing them in bunches.

We knew the movement had started. People had found what they were searching for, empowerment. We expanded our product line because we believe everyone, men, women and kids deserve to feel healthy.