Simon Sinek

Simon Sinek is an unshakable optimist who believes in a bright future and our ability to build it together. Simon's WHY is to inspire people to do what inspires them so that, together, each of us can change our world for the better.

With a vision to change the way businesses think, act, and operate, Simon and his team work with leaders and organizations in nearly every industry to help transform company culture and create a better working world.

As a trained ethnographer, Simon has discovered remarkable patterns about how the greatest leaders and organizations think, act, and communicate. He is fascinated by the people and organizations that make the greatest, lasting impact on the world. He has devoted his life to sharing his thinking, and leading a movement to inspire people to do the things that inspire them.

Simon may be best known for popularizing the concept of WHY in his first Ted Talk in 2009. It has since become one of the most watched talks of all time on <url removed>, with 37+ million views.

Simon is a bestselling author and shares his ideas in the books Start With Why, Leaders Eat Last, Together Is Better, Find Your Why, and The Infinite Game.