Sienna Dodd

YouTube SEO is optimizing YouTube videos and channels to increase your ranking on the website’s search engine and generate organic traffic. This involves using a variety of strategies and techniques to attract more organic traffic and put your content in front of your target audience.

It is similar to SEO for traditional search engines like Google, but with a few key differences. For example, YouTube can’t actually watch your videos, so it relies on the text components of your videos to determine what they’re about. This includes the title, description, tags, captions, and transcript.

The other most important factor of YouTube SEO is the so-called engagement. YouTube aligns users with the videos that have the most probability of being watched and their content being enjoyed. Thus, statistics like watch time, click-through rate, and comments determine the order in which your videos show.